This policy explains how FlyAway Cars Ltd uses cookies and similar browser technologies. Cookies are small text files; similar technologies include local storage, tags and software development kits.
1. Your choice comes first
We do not load non-essential analytics or marketing tools until you consent. Rejecting them does not prevent you using the core website or sending an enquiry. Your choices are stored locally on your device so the site can remember them.
You can change or withdraw consent at any time using “Cookie settings” in the footer. You can also clear cookies and site data through your browser, although this may reset your preference.
2. Categories we use
Necessary
These support basic functions and security. Our consent preference record stores whether analytics and marketing are allowed, the policy version and the date of your choice. It does not identify you to Flyaway Cars and is kept until you clear site data or a later consent version replaces it. The booking form on the Book page is provided by DM Taxi Assistant in a frame on its own domain; that service may use cookies or similar storage so you can complete a booking. It is required for online booking and is not an analytics or marketing tool. Cloudflare Turnstile may run on the contact form to distinguish people from automated submissions. It is a security measure, not an advertising tool.
Analytics — optional
If you allow analytics, Google Analytics 4 may measure page visits, referrers, device and browser information, approximate location, and interactions such as navigation or form starts. We use this to understand performance and improve the website.
Marketing — optional
If you allow marketing, Google Ads may store or read identifiers and record whether an advert led to a site visit or enquiry. Google Consent Mode receives denied signals by default and is updated only after your choice.
3. Planned technology list
| Provider | Category | Purpose | Typical duration |
|---|---|---|---|
| Flyaway Cars | Necessary | Remember consent choices | Until replaced or cleared |
| DM Taxi Assistant | Necessary | Online booking form on the Book page | Provider dependent, on the booking domain |
| Cloudflare Turnstile | Necessary | Contact-form abuse prevention | Session / provider dependent |
| Google Analytics 4 | Analytics | Traffic and performance measurement | Up to 2 years, depending on configuration |
| Google Ads | Marketing | Advertising and conversion measurement | Provider and campaign dependent |
The exact cookie names and durations may change as providers update their services. Before launch, the live configuration should be checked against the provider dashboards and this table updated where necessary.
4. Browser controls and Do Not Track
Most browsers let you delete or block cookies, often per website. Blocking all storage may prevent the site remembering your privacy choice. “Do Not Track” is not interpreted consistently across the industry, so our on-site controls are the clearest way to communicate your choice.
5. Contact
Questions about cookies or privacy can be sent to info@flyawaycars.com. Our privacy policy explains your UK data protection rights.